Marketing Services for Third Party Administrators

The NAEBA has long been a source of marketing support for third party administrators. If your TPA firm specializes in the design and administration of self-funded group health plans, membership in the NAEBA can afford your organization numerous benefits and services to help tell your story and build your business.

How The NAEBA Works…

The NAEBA is an association of TPAs who pool their resources to obtain healthcare marketing tools and creative ideas. An advisory committee oversees the activities of the association and helps develop materials and new strategies to benefit the members.

Behind the NAEBA stands a team of branding, marketing and media professionals who understand the TPA business, its products, services and allied capabilities. Since 1990, Barcelona Creative Group, a Chicago-based integrated marketing company, has helped successful TPA firms generate leads and grow their businesses.

What Membership Costs…

Membership in the association, open to independent TPA firms, costs $4,800.00 per year.

What Member TPAs Receive…

Annual dues provide each member firm with four (4) quarterly employee benefits newsletters and access to a variety of other marketing resources.

• Quarterly Client Newsletter – With access to a staff of writers, graphic designers and media researchers, the NAEBA provides member firms with a quarterly newsletter targeted for client employers, prospective clients, referral sources and plan participants. The newsletter, which contains timely updates on self-funded health benefits, cost management and wellness topics, is intended to emphasize the advantages of working with your TPA firm. Custom branding and personalized content is included and the newsletter is provided in both printed and electronic formats. Newsletter fulfillment services are available at an additional cost.
• Other Marketing Materials – From videos on Self-Funded and Consumer Directed Health Plans to brochures and direct mail pieces on Section 125 administration and Dependent Eligibility Audits, membership in the NAEBA provides access to powerful, customizable marketing tools specifically designed to help TPAs grow their business.
• Online Marketing Center – As a member, your organization will have access to the NAEBA Online Marketing Center, where you can view an assortment of marketing pieces, personalize them to meet your needs and order professional full color copies – right from your desktop. These materials have been designed for the exclusive use of NAEBA members.
• TPA Tips – Belonging to the NAEBA is like adding a team of brand strategists (with specialized knowledge) to your team. And TPA Tips, the NAEBA blog, is just one way members can receive effective marketing tips, share ideas and interact with their peers to better promote their businesses.

Find Out More Today…

To find out if your TPA firm qualifies for membership in the NAEBA, contact Thomas J. Barcelona, Executive Director by calling 877.676.2322 or by email at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .